Industry News

Industry News

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November 16, 2023

For the fifth consecutive year Dairy Farmers of Ontario donates to SickKids and other Ontario children’s hospitals reaching $2.6 million to date.

TORONTO, ONT. (NOV. 16, 2023) – This season, to spread holiday cheer and support communities across Ontario, Dairy Farmers of Ontario (DFO) will make a donation of $500,000 to The Hospital for Sick Children (SickKids) and other Ontario children’s hospitals in Hamilton (McMaster Children’s Hospitals), London (Children’s Hospital) and Ottawa (CHEO). Cumulatively since 2019, DFO will have donated $2.6 million through the Milk & Cookies campaign to initiatives that support patients and families spending the holidays in Ontario children’s hospitals.
To make the magical ritual of milk and cookies for Santa mean even more, this year DFO is creating Magic Milk Glasses that will be given to children spending the holidays at Ontario children's hospitals. These unique keepsake milk glasses, with a built-in cookie cutter, will feature designs drawn by children from across the province, so the holiday magic can be shared by all this season.
 Dairy Farmers of Ontario's makes Milk and Cookies mean even more this holiday season through #MagicMilkGlass initiative, supporting SickKids and other Ontario children’s hospitals.
"Dairy Farmers of Ontario is committed to nourishing communities all across Ontario, and every year, we want to demonstrate to children and their families spending the holidays at a hospital that we are thinking of them,” said Cheryl Smith, Chief Executive Officer at Dairy Farmers of Ontario. “This year’s Magic Milk Glass initiative goes beyond the donation and ensures each child spending this holiday season in an Ontario children’s hospital is able to experience the special Christmas Eve ritual of leaving milk and cookies out for Santa.”
In the spirit of spreading holiday cheer, Ontarians are invited to get creative and join DFO in showing their support for patients by submitting their own #MagicMilkGlass design. Select designs will be printed on a Magic Milk Glass and distributed to kids spending the holidays at SickKids and other Ontario children’s hospitals.
“All of us at SickKids Foundation greatly appreciate the continued support and partnership from Dairy Farmers of Ontario,” says Jennifer Bernard, President and Chief Executive Officer of the SickKids Foundation. “The holiday season can be a challenging time for many families who are spending it in hospital, and DFO’s commitment will help us continue to support and spread joy to patients during their stay.”
Between November 15 to November 28, submit your own Magic Milk Glass drawing design and make the magical ritual of leaving milk and cookies out for Santa mean even more this season. Share your #MagicMilkGlass design on social using @ontariodairy and using the hashtag.
For more information about Dairy Farmers of Ontario #MagicMilkGlass and how you can share your support for patients at SickKids and other Ontario children’s hospitals, visit and @ontariodairy.
Download hi-res images here.
About Dairy Farmers of Ontario
Dairy Farmers of Ontario (DFO) is the marketing board for the largest sector of Ontario agriculture. Our mission is to provide leadership and excellence in the production and marketing of Canadian milk for a dynamic, profitable growing dairy industry. Ontario’s 3,273 dairy farmers, their families and employees are proud to produce high-quality milk for Canadians. For more information, visit
About SickKids
Established in 1972, SickKids Foundation raises funds on behalf of The Hospital for Sick Children (SickKids) and is the largest charitable funder of child health research, learning and care in Canada. Philanthropy is a critical source of funding for SickKids – one of the world's foremost paediatric health-care institutions. Thanks to the generosity of the community, SickKids Foundation generated more than $205 million in revenue in support of children’s health for the fiscal year ending March 31, 2023. Precision health for every child is the future. At SickKids, it’s already begun. Join us at
Media Contact
Corissa Miles, Account Manager, Middle Child

Register now for DFO's 2024 AGM

November 13, 2023


To register for the Annual General Meeting, click here.
To reserve your hotel in advance, please click here.
To download the agenda, click here.

Inquiries can be directed to or directly to Chantel Crockett, DFO’s Manager, Stakeholder Engagement, at 416-320-9885.

New Entrant Quota Assistance Program

October 24, 2023

Dairy Farmers of Ontario’s (DFO) New Entrant Quota Assistance Program is designed to assist those with an interest in dairy farming who may not otherwise have the financial means or opportunity to get started in the industry.
The P5 makes available 160 kilograms of quota per year for the program in Ontario.  Subject to DFO issuing a licence to produce and market milk and approving an order to issue quota, DFO will match 20 kilograms of quota to each successful applicant.
As a result, there are 8 positions available.
Click here for the application.  The deadline to submit the 2024 application is October 31, 2023.
If you have further questions, please contact the Field Services Representative in your area of the province.

Save the date! DFO's Annual General Meeting

October 24, 2023


To reserve a hotel room in advance, click here.

Inquiries can be directed to Chantel Crockett, DFO’s Manager, Stakeholder Engagement,
at 416-320-9885 or

More details to come!

DFO, The NBA and City of Toronto unveil WNBA-themed court

September 11, 2023


The National Basketball Association (NBA), Dairy Farmers of Ontario (DFO) and the City of Toronto today unveiled the newly restored Don Mount Court (DMC) in Toronto’s downtown community of Rivertowne, marking the first official Women’s National Basketball Association (WNBA)-themed court in Canada.  The court design – which features the iconic logos of the WNBA and DFO’s youth lifestyle brand MilkUP – was created by local Toronto illustrator Fiorella Granda to celebrate women’s basketball in Canada and around the world.
“DFO is committed to supporting local communities across Ontario through MilkUP, our youth lifestyle brand, and together with the NBA we have proudly created the first WNBA-themed outdoor court in the country,” said Cheryl Smith, Chief Executive Officer at DFO. “We hope the Riverdale neighbourhood and all communities are able to enjoy the court that visually celebrates women’s basketball and provides an inclusive space for young girls who want to learn and play the game.”
“The amazing upgrade to this popular basketball court provides an exciting new space for Rivertowne community youth and others to enjoy playing the game while encouraging young girls and women to join the game and to be proud of their ongoing contributions to the sport,” City of Toronto Councillor Paula Fletcher (Toronto-Danforth).
To celebrate the collaboration and court unveiling, the non-profit organization Buckets & Borders hosted an immersive event for fans that featured a basketball clinic for youth in the community, fun activations, live music from a local DJ, and a basketball competition featuring Hoop Queens, a network for Canadian female basketball players.  The event builds on MilkUP’s efforts to bring unique community-driven experiences to local neighbourhoods across Ontario to empower youth on and off the court, while highlighting dairy’s nutritional benefits.
“We couldn’t have asked for a better reception to the first WNBA game in Canada from local fans, partners and the larger basketball community and we’re thrilled to team up with the Dairy Farmers of Ontario on this legacy project in celebration of women’s basketball in the country,” said Leah MacNab, Sr. VP, NBA Canada.  “This court symbolizes the passion and enthusiasm for basketball across Canada and we can’t wait to see Rivertowne’s community members utilize this court for years to come.” 
The first WNBA Canada Game presented by Tangerine featuring the Chicago Sky and Minnesota Lynx was held on May 13, 2023, at Scotiabank Arena in Toronto in front of nearly 20,000 fans.  The first WNBA game ever held in Canada set league records for attendance, viewership and merchandise sales. Nineteen marketing partners from across Canada, including DFO, supported the game through fan activations, digital marketing, out of home assets, TV commercials, ticket giveaways, merchandise and community clinics.

DFO partners with Ridgetown campus on dairy herdsperson apprenticeship program

August 16, 2023

Dairy Farmers of Ontario (DFO) and the University of Guelph, Ridgetown Campus, have partnered to enhance the Dairy Herdsperson Apprenticeship (DHA) program to reach more students interested in a professional career as a herdsperson.

In partnership with DFO, Ridgetown Campus will use $300,000 in provincial government funding to develop virtual learning modules and increase program accessibility to produce highly trained graduates while addressing a labour shortage faced by dairy farms.

“As a long-standing partner, we are proud to support the University of Guelph’s commitment to the dairy industry through programs such as the Dairy Herdsperson Apprenticeship,” said Murray Sherk, chair at DFO. “We are thrilled to work alongside Ridgetown Campus, who will use the Skills Development Fund to virtually expand the program, reach more students and meet the needs of Ontario’s dairy producers.”

To read more, click here:

DFO announces 2023 bursary winners in partnership with OMHA and OHA

July 10, 2023

Thirteen students who have made a big impact in their schools and in their communities – in addition to being recognized as top players and volunteers in the Ontario Minor Hockey Association and Ontario Hockey Association – have been chosen as this year’s winners of Dairy Farmers of Ontario’s post-secondary bursary programs.


The Dairy Farmers of Ontario Bursary Program recognizes hockey players within the OMHA and OHA for their outstanding contribution to community service, athletic and academic success. Applications for 2024 Bursary Programs will be announced next season.

To learn more about the winners, visit the OMHA and OHA.

DFO launches butter tart festival and summer culinary campaign

June 20, 2023

Dairy Farmers of Ontario (DFO) is proud to be one of the sponsors for Ontario’s Best Butter Tart Festival taking
place in Midland, Ont., on Saturday, June 10.


This event provides an excellent platform to showcase the versatility and deliciousness of dairy products,
especially butter, which is the key ingredient to creating the ideal butter tart.

With more than 60,000 Ontarians expected to attend this free local event, our support aims to create a memorable experience for attendees, nurturing a positive association between dairy and key consumption moments.

DFO is also launching an exciting new culinary campaign, called Summer is Made with Milk . This comprehensive digital, social and out-of-home campaign aims to remind consumers of the major role dairy plays in their favourite summer moments and without dairy, their cherished summer moments would not exist.

The five-week campaign, running June 12 to July 16, will feature a combination of digital videos and influencers showcasing how dairy is irreplaceable in great summer moments. The campaign will be further supported via a PR activation in partnership with Shaw’s Ice Cream on July 16, National Ice Cream Day (more details to follow).

DFO unveils Moo’seum by MilkUP to promote dairy in fresh, modern way

June 15, 2023

mooseum.jpgIt is well-known that Gen Zs love the arts—both as a way of seeing the world and as a means of self expression. DFO is excited to create an interactive (and delicious) art-filled world for them to explore the many ways dairy, the ultimate moos, has shaped culture. Inside Moo’seum, Gen Zs will be able experience dairy in fresh, modern ways.

With help from local artists and makers, Moo’seum will merge Gen Zs love of in-real-life events, food, and art to create a space that’s part art gallery, part museum, part cool cafe. Guests will see exclusive milk-themed works from their favourite artists, enjoy snacks from their favourite local hotspots, and have the opportunity to participate in’ surprise and delight’ special programming throughout the month.

Moo’seum is post-to-pay, meaning guests will have to follow MilkUp on Instagram or TikTok to enter and will need to post something from inside the experience to exit with their dairyinspired merch and treats. This helps encourage engagement, spreads the world online, and prompts dairy-forward conversations among our Gen Z audience. The gift shop is created in the style of a museum gift shop (think MoMa or the Tate), with items made in collaboration with Moo’seum artists.
Where and when:
Five Brock
5 Brock Avenue
Toronto, Ont. M6K 2K6
Opening weekend: June 9 to June 11
Regular period: June 15 to July 2
Hours: Thursday/Friday: 12 to 6 p.m. or
Saturday/ Sunday: 11 a.m. to 5 p.m.

Hallahan Dairy Farm to host Breakfast on the Farm on June 17

June 12, 2023

On June 17, 2023, Breakfast on the Farm will be hosted by Farm & Food Care Ontario (FFCO) and local farmers, one of which is at Hallahan Dairy Farm in Huron County.

This family-friendly event provides a unique opportunity for farmers and non‐farming Ontarians to have a conversation about food and farming. It gives visitors a chance to visit real, working farms, provides a showcase for agriculture and allows non-farmers to have their questions answered by real farmers.

After being treated to an all-Ontario breakfast, visitors can tour a beef and dairy farm as part of a special farm crawl edition. There will also be more than 100 Ontario farmers on hand to answer guests’ questions about food and farming. Interactive stops around the farm will include displays, activities and exhibits showcasing other types of Ontario farms.

Since 2013, farm families across Ontario have opened their farms to host Breakfast on the Farm events. These popular experiences have attracted thousands of urban and suburban visitors to local farms across the province. For the past two years, FFCO hosted drivethrough and walk-through events with local fairs as host locations to meet COVID-19 safety guidelines. For 2023’s events, FFCO is returning to the on-farm format.

Breakfast from the Farm is made possible with host farms Grazing Meadows Wagyu and Hallahan Dairy and the support of local agri-businesses and organizations.

Stop one: Breakfast and tour at Grazing Meadows Wagyu Farm.
Stop two: Tour of Hallahan Dairy Farm and ice cream stop: The seventh-generation dairy farm is located just outside Blyth and home to a herd of 60 milking cows. Guests will tour the modern barns and milking facility, which features two milking robots.

Event details
Saturday, June 17

Location 1:
Grazing Meadows Wagyu
43085 Newry Rd, Brussels, ON N0G 1H0
9 a.m. to noon

Location 2:
Hallahan Dairy
39732 Westfield Road, Blyth, ON K0M 1H0
10 a.m. to 1 p.m.