Dairy Farmers of Ontario (DFO) is proud to be one of the sponsors for Ontario’s Best Butter Tart Festival taking
place in Midland, Ont., on Saturday, June 10.

This event provides an excellent platform to showcase the versatility and deliciousness of dairy products,
especially butter, which is the key ingredient to creating the ideal butter tart.

With more than 60,000 Ontarians expected to attend this free local event, our support aims to create a memorable experience for attendees, nurturing a positive association between dairy and key consumption moments.

DFO is also launching an exciting new culinary campaign, called Summer is Made with Milk . This comprehensive digital, social and out-of-home campaign aims to remind consumers of the major role dairy plays in their favourite summer moments and without dairy, their cherished summer moments would not exist.

The five-week campaign, running June 12 to July 16, will feature a combination of digital videos and influencers showcasing how dairy is irreplaceable in great summer moments. The campaign will be further supported via a PR activation in partnership with Shaw’s Ice Cream on July 16, National Ice Cream Day (more details to follow).

It is well-known that Gen Zs love the arts—both as a way of seeing the world and as a means of self expression. DFO is excited to create an interactive (and delicious) art-filled world for them to explore the many ways dairy, the ultimate moos, has shaped culture. Inside Moo’seum, Gen Zs will be able experience dairy in fresh, modern ways.

With help from local artists and makers, Moo’seum will merge Gen Zs love of in-real-life events, food, and art to create a space that’s part art gallery, part museum, part cool cafe. Guests will see exclusive milk-themed works from their favourite artists, enjoy snacks from their favourite local hotspots, and have the opportunity to participate in’ surprise and delight’ special programming throughout the month.

Moo’seum is post-to-pay, meaning guests will have to follow MilkUp on Instagram or TikTok to enter and will need to post something from inside the experience to exit with their dairyinspired merch and treats. This helps encourage engagement, spreads the world online, and prompts dairy-forward conversations among our Gen Z audience. The gift shop is created in the style of a museum gift shop (think MoMa or the Tate), with items made in collaboration with Moo’seum artists.

Where and when:
Five Brock
5 Brock Avenue
Toronto, Ont. M6K 2K6
Opening weekend: June 9 to June 11
Regular period: June 15 to July 2
Hours: Thursday/Friday: 12 to 6 p.m. or
Saturday/ Sunday: 11 a.m. to 5 p.m.

On June 17, 2023, Breakfast on the Farm will be hosted by Farm & Food Care Ontario (FFCO) and local farmers, one of which is at Hallahan Dairy Farm in Huron County.

This family-friendly event provides a unique opportunity for farmers and non‐farming Ontarians to have a conversation about food and farming. It gives visitors a chance to visit real, working farms, provides a showcase for agriculture and allows non-farmers to have their questions answered by real farmers.

After being treated to an all-Ontario breakfast, visitors can tour a beef and dairy farm as part of a special farm crawl edition. There will also be more than 100 Ontario farmers on hand to answer guests’ questions about food and farming. Interactive stops around the farm will include displays, activities and exhibits showcasing other types of Ontario farms.

Since 2013, farm families across Ontario have opened their farms to host Breakfast on the Farm events. These popular experiences have attracted thousands of urban and suburban visitors to local farms across the province. For the past two years, FFCO hosted drivethrough and walk-through events with local fairs as host locations to meet COVID-19 safety guidelines. For 2023’s events, FFCO is returning to the on-farm format.

Breakfast from the Farm is made possible with host farms Grazing Meadows Wagyu and Hallahan Dairy and the support of local agri-businesses and organizations.

Stop one: Breakfast and tour at Grazing Meadows Wagyu Farm.

Stop two: Tour of Hallahan Dairy Farm and ice cream stop: The seventh-generation dairy farm is located just outside Blyth and home to a herd of 60 milking cows. Guests will tour the modern barns and milking facility, which features two milking robots.

Event details
Saturday, June 17

Location 1:
Grazing Meadows Wagyu
43085 Newry Rd, Brussels, ON N0G 1H0
9 a.m. to noon

Location 2:
Hallahan Dairy
39732 Westfield Road, Blyth, ON K0M 1H0
10 a.m. to 1 p.m.