DFO unveils Moo’seum by MilkUP to promote dairy in fresh, modern way
Last updated: June 15, 2023
Summary
It is well-known that Gen Zs love the arts—both as a way of seeing the world and as a means of self expression. DFO is excited to create an interactive (and delicious) art-filled world for them to explore the many ways dairy, the ultimate moos, has shaped culture. Inside Moo’seum, Gen Zs will be able experience dairy in fresh, modern ways.
With help from local artists and makers, Moo’seum will merge Gen Zs love of in-real-life events, food, and art to create a space that’s part art gallery, part museum, part cool cafe. Guests will see exclusive milk-themed works from their favourite artists, enjoy snacks from their favourite local hotspots, and have the opportunity to participate in’ surprise and delight’ special programming throughout the month.
Moo’seum is post-to-pay, meaning guests will have to follow MilkUp on Instagram or TikTok to enter and will need to post something from inside the experience to exit with their dairyinspired merch and treats. This helps encourage engagement, spreads the world online, and prompts dairy-forward conversations among our Gen Z audience. The gift shop is created in the style of a museum gift shop (think MoMa or the Tate), with items made in collaboration with Moo’seum artists.
Where and when:
Five Brock
5 Brock Avenue
Toronto, Ont. M6K 2K6
Opening weekend: June 9 to June 11
Regular period: June 15 to July 2
Hours: Thursday/Friday: 12 to 6 p.m. or
Saturday/ Sunday: 11 a.m. to 5 p.m.
It is well-known that Gen Zs love the arts—both as a way of seeing the world and as a means of self expression. DFO is excited to create an interactive (and delicious) art-filled world for them to explore the many ways dairy, the ultimate moos, has shaped culture. Inside Moo’seum, Gen Zs will be able experience dairy in fresh, modern ways.
With help from local artists and makers, Moo’seum will merge Gen Zs love of in-real-life events, food, and art to create a space that’s part art gallery, part museum, part cool cafe. Guests will see exclusive milk-themed works from their favourite artists, enjoy snacks from their favourite local hotspots, and have the opportunity to participate in’ surprise and delight’ special programming throughout the month.
Moo’seum is post-to-pay, meaning guests will have to follow MilkUp on Instagram or TikTok to enter and will need to post something from inside the experience to exit with their dairyinspired merch and treats. This helps encourage engagement, spreads the world online, and prompts dairy-forward conversations among our Gen Z audience. The gift shop is created in the style of a museum gift shop (think MoMa or the Tate), with items made in collaboration with Moo’seum artists.
Where and when:
Five Brock
5 Brock Avenue
Toronto, Ont. M6K 2K6
Opening weekend: June 9 to June 11
Regular period: June 15 to July 2
Hours: Thursday/Friday: 12 to 6 p.m. or
Saturday/ Sunday: 11 a.m. to 5 p.m.
