DFO, The NBA and City of Toronto unveil WNBA-themed court
Last updated: September 11, 2023
Summary
The National Basketball Association (NBA), Dairy Farmers of Ontario (DFO) and the City of Toronto today unveiled the newly restored Don Mount Court (DMC) in Toronto’s downtown community of Rivertowne, marking the first official Women’s National Basketball Association (WNBA)-themed court in Canada. The court design – which features the iconic logos of the WNBA and DFO’s youth lifestyle brand MilkUP – was created by local Toronto illustrator Fiorella Granda to celebrate women’s basketball in Canada and around the world.
“DFO is committed to supporting local communities across Ontario through MilkUP, our youth lifestyle brand, and together with the NBA we have proudly created the first WNBA-themed outdoor court in the country,” said Cheryl Smith, Chief Executive Officer at DFO. “We hope the Riverdale neighbourhood and all communities are able to enjoy the court that visually celebrates women’s basketball and provides an inclusive space for young girls who want to learn and play the game.”
“The amazing upgrade to this popular basketball court provides an exciting new space for Rivertowne community youth and others to enjoy playing the game while encouraging young girls and women to join the game and to be proud of their ongoing contributions to the sport,” City of Toronto Councillor Paula Fletcher (Toronto-Danforth).
To celebrate the collaboration and court unveiling, the non-profit organization Buckets & Borders hosted an immersive event for fans that featured a basketball clinic for youth in the community, fun activations, live music from a local DJ, and a basketball competition featuring Hoop Queens, a network for Canadian female basketball players. The event builds on MilkUP’s efforts to bring unique community-driven experiences to local neighbourhoods across Ontario to empower youth on and off the court, while highlighting dairy’s nutritional benefits.
“We couldn’t have asked for a better reception to the first WNBA game in Canada from local fans, partners and the larger basketball community and we’re thrilled to team up with the Dairy Farmers of Ontario on this legacy project in celebration of women’s basketball in the country,” said Leah MacNab, Sr. VP, NBA Canada. “This court symbolizes the passion and enthusiasm for basketball across Canada and we can’t wait to see Rivertowne’s community members utilize this court for years to come.”
The first WNBA Canada Game presented by Tangerine featuring the Chicago Sky and Minnesota Lynx was held on May 13, 2023, at Scotiabank Arena in Toronto in front of nearly 20,000 fans. The first WNBA game ever held in Canada set league records for attendance, viewership and merchandise sales. Nineteen marketing partners from across Canada, including DFO, supported the game through fan activations, digital marketing, out of home assets, TV commercials, ticket giveaways, merchandise and community clinics.
The National Basketball Association (NBA), Dairy Farmers of Ontario (DFO) and the City of Toronto today unveiled the newly restored Don Mount Court (DMC) in Toronto’s downtown community of Rivertowne, marking the first official Women’s National Basketball Association (WNBA)-themed court in Canada. The court design – which features the iconic logos of the WNBA and DFO’s youth lifestyle brand MilkUP – was created by local Toronto illustrator Fiorella Granda to celebrate women’s basketball in Canada and around the world.
“DFO is committed to supporting local communities across Ontario through MilkUP, our youth lifestyle brand, and together with the NBA we have proudly created the first WNBA-themed outdoor court in the country,” said Cheryl Smith, Chief Executive Officer at DFO. “We hope the Riverdale neighbourhood and all communities are able to enjoy the court that visually celebrates women’s basketball and provides an inclusive space for young girls who want to learn and play the game.”
“The amazing upgrade to this popular basketball court provides an exciting new space for Rivertowne community youth and others to enjoy playing the game while encouraging young girls and women to join the game and to be proud of their ongoing contributions to the sport,” City of Toronto Councillor Paula Fletcher (Toronto-Danforth).
To celebrate the collaboration and court unveiling, the non-profit organization Buckets & Borders hosted an immersive event for fans that featured a basketball clinic for youth in the community, fun activations, live music from a local DJ, and a basketball competition featuring Hoop Queens, a network for Canadian female basketball players. The event builds on MilkUP’s efforts to bring unique community-driven experiences to local neighbourhoods across Ontario to empower youth on and off the court, while highlighting dairy’s nutritional benefits.
“We couldn’t have asked for a better reception to the first WNBA game in Canada from local fans, partners and the larger basketball community and we’re thrilled to team up with the Dairy Farmers of Ontario on this legacy project in celebration of women’s basketball in the country,” said Leah MacNab, Sr. VP, NBA Canada. “This court symbolizes the passion and enthusiasm for basketball across Canada and we can’t wait to see Rivertowne’s community members utilize this court for years to come.”
The first WNBA Canada Game presented by Tangerine featuring the Chicago Sky and Minnesota Lynx was held on May 13, 2023, at Scotiabank Arena in Toronto in front of nearly 20,000 fans. The first WNBA game ever held in Canada set league records for attendance, viewership and merchandise sales. Nineteen marketing partners from across Canada, including DFO, supported the game through fan activations, digital marketing, out of home assets, TV commercials, ticket giveaways, merchandise and community clinics.
