Participate on social media by Dec. 24 to support Ontario children’s hospitals through Milk and Cookies campaign 
 

It’s the home stretch of Dairy Farmers of Ontario’s (DFO) 2020 Milk and Cookies campaign. There’s only a few days left until the #FillUpWithLove initiative reaches its goal on Christmas Eve! Hurry and get your social media messages in by Dec. 24.
 

Join us in sending extra love to kids, their families and front-line medical workers who are spending the holidays away from home and in the hospital. Together, we can support them during what may be an especially difficult holiday season. 

DFO has built a giant 18-foot milk glass in Toronto’s Winter Village at the Distillery District to be “filled up” with your virtual messages of support for Ontario children’s hospitals. Each time you share a message on social media using #FillUpWithLove and tagging us @ontariodairy, the milk glass will fill up and display your messages on its screen, and also to be shared with kids inside the hospitals. Learn more about the campaign here. 

The goal is for our milk glass to be filled up with messages by Christmas Eve, when it will be transported to the SickKids rooftop in Toronto, Ont., right next to a giant cookie, to make sure Santa doesn’t miss that very important stop. Help fill up our milk glass in time for the special event by following the steps below.

It's your last chance to participate!

1. Send messages of support for kids, families and front-line workers in hospitals to let them know we’re thinking about them on Instagram, Twitter or Facebook.
2. Tag #FillUpWithLove and @ontariodairy.
3. Select messages will be displayed on the big glass in the Distillery District and in children’s hospitals across Ontario.
4. Tag your friends to join!

Explore the #FillUpWithLove hashtag on Twitter, Instagram and Facebook to see others who have offered their support and encouragement.

A big thank you from DFO to those who have already participated. Your messages truly make a difference for the kids, families and frontline workers who are in need of support this holiday season.

Check out media coverage here:

• News article in Strategy magazine
• Watch video: Milk glass launch and campaign announcement with DFO's Community Partnerships Director Sabrina Babooram (Breakfast TV)
• Watch video: SickKids patient ambassadors, mother and daughter Jillian and Ava, talk about how the virtual messages would help someone who's alone at the hospital (Breakfast TV)
• Watch video: SickKids Foundation spokesperson Lisa Charendoff talks about stricter COVID-19 restrictions this year and how families need support more than ever (Global TV)