MilkUP campaign includes MLSE integration and OLG Play Stage events: New phase of #HomeCourtDunkoff

Published: August 26, 2020

Updated: August 26, 2020 08:18 PM EDT

Dairy Farmers of Ontario’s (DFO) new campaign #HomeCourtDunkoff, which is part of its youth sports program MilkUP, began in August with a TikTok video challenge dunking cookies into milk. Read more about the launch of the #HomeCourtDunkoff campaign in this article.

To sustain the momentum of #HomeCourtDunkoff, DFO has tapped into its partnership with Maple Leaf Sports & Entertainment (MLSE) to create unprecedented content and experiences for consumers and industry members.

 

  • Vote for the best TikTok dunks on the Raptors app: The Toronto Raptors will host a head-to-head bracket challenge featuring the best milk-and-cookie dunks from the TikTok challenge. Fans can vote for their favourite dunks on the Toronto Raptors mobile app for a chance to win Toronto Raptors playoff tickets at OLG Play Stage, an unparalleled drive-in experience for fans of sports and live entertainment.
     
  • Attend OLG Play Stage events from now until October: DFO is proud to be a sponsor of OLG Play Stage and its drive-in events. The venue at Ontario Place will host upwards of 30 socially distanced events from August until October, which will include sporting events, such as Toronto Raptors and Toronto FC games, and live concerts.
 

For media inquiries, contact media@milk.org

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