Dairy industry celebrates World Milk Day’s 20th anniversary and the Enjoy Dairy Rally

Published: June 01, 2020

Updated: June 01, 2020 06:37 PM EDT

Monday, June 1, 2020, is the 20th anniversary of World Milk Day. Dairy Farmers of Canada (DFC) and other dairy supporters are celebrating this significant milestone on various social platforms and through traditional media.

World Milk Day was created to celebrate the important contributions of the global dairy sector in providing safe and nutritious food to consumers, and highlight dairy farmers’ sustainable, responsible and caring practices.

Continuing the tradition leading up to World Milk Day, the Enjoy Dairy Rally takes place from May 29 to 31, to build momentum and excitement for the various campaigns taking place around the globe. Celebrations will culminate with World Milk Day on June 1. In light of COVID-19, the World Milk Day celebration will offer virtual events instead of in-person gatherings.

DFC is using the opportunity to join other dairy champions from around the world and promote positive messages about dairy on social media and its website. See below to find out how you can join its “Raise a glass” campaign.

Dairy Farmers of Ontario (DFO) is also calling on all dairy agvocates—consumers, farmers and industry members—to watch and share the new videos and graphics and post original content to participate in the day’s social media campaigns.

World Milk Day is co-ordinated by Global Dairy Platform, a membership made of dairy companies, associations, scientific bodies and other partners. It was established by the Food and Agriculture Organisation (FAO) of the United Nations in 2001. Each year, the benefits of milk and dairy products are actively promoted around the world on this day.
 

Themes
This year’s extensive Enjoy Dairy Rally puts the focus on three main themes that speak to core aspects of dairy: nutrition, community and enjoyment. Each theme provides fun and informative videos in English, French, Spanish, Hindi and Mandarin Chinese. To watch those videos and more, visit the World Milk Day YouTube channel. See below for featured English videos.
 

Videos

Nutrition: Friday, May 29

Dairy products are affordable and accessible sources of healthy nutrients, including vitamin A and protein, which are essential for a healthy immune function. 

 

Community: Saturday, May 30

One billion people rely on the dairy sector for their livelihoods: 600 million live on dairy farms; 400 million rely on full-time jobs in support of the dairy sector; 240 million people are employed in the dairy sector; 80 million are women.

 

 

Enjoyment: Sunday, May 31

Dairy is a nutritious and delicious way to nourish you and your loved ones. Eating a meal together is one of life’s pleasures. Celebrate the enjoyment of consuming dairy, whether during breakfast, lunch, dinner—or snack time.

 
 

World Milk Day: Monday, June 1

 
 

 

Join the celebration
DFO encourages farmers, consumers, dairy industry, agriculture representatives and any dairy agvocates to join the World Milk Day celebration by planning and-or participating in a campaign.
 
 

To participate in World Milk Day:

  • Create a social media post or other content online, such as a blog post or video, and use the hashtags #EnjoyDairy and #WorldMilkDay,as well as DFC’s #CdnDairy and #QualityCanadianMilk. The hashtags will be used to track results and generate positive attention. Feel free to use the graphics, videos and text provided by the World Milk Day team in your posts, which are available above and on World Milk Day website. Or, create and use your own. Share posts and content from other participants.
  • Participate in DFC’s “Raise a glass” campaign: Raise a glass of milk in honour of World Milk Day, take a photo with friends and family and post it on social media with the above hashtags. Follow and share DFC’s posts @dfc_plc on Twitter, @dfcplc on Facebook and @dairyfarmersofcanada on Instagram.

 

To plan a campaign:

Anyone, anywhere can host a World Milk Day virtual event or activity and encourage others to join them. Campaigns should celebrate the contributions of the dairy sector to nutrition, animal care, sustainability and livelihoods. A list of ideas is available on the World Milk Day website.

  • Hold a cow photo contest;
  • Share recipes and favourite foods with dairy ingredients;
  • Host a Twitter live chat about the benefits of dairy;
  • Film live Facebook, Instagram and YouTube videos of agriculture and farming life.

 

Register your campaign so it will be included on the site and in the 2020 World Milk Day report.

Follow @GlobalDairyPlatform on Facebook and Instagram, and @worldmilkday on Twitter to see campaigns happening around the world, participate in them and share your own.

For media inquiries, contact media@milk.org

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