Dairy Farmers of Ontario launches spring milk campaign, continuing "What Can't Milk Do?" from fall

Published: May 23, 2020

Updated: May 23, 2020 02:47 AM EDT

Now more than ever, Ontarians are using milk in new and exciting ways, so marketing is using its spring milk campaign, launched May 18, 2020, to highlight how milk can help them get through these difficult times.

DFO's marketing team is re-airing the original television commercial “What Can’t Milk Do?” in addition to three new 15-second digital videos and a suite of shorter versions. Also included in the spring campaign are social media content and new radio ads.

Last fall, DFO launched the “What Can't Milk Do?” platform as a way to challenge existing perceptions of milk by highlighting both the familiar and unexpected ways that people are using it. The spring campaign picks up where the fall campaign left off, complemented by new content.


Watch the TV commercial again here:



Watch the three new 15-second digital videos:





Visit www.whatcantmilkdo.ca for more information.

Follow DFO on Instagram, Twitter and Facebook to stay up to date on the new spring campaign.

For media inquiries, contact media@milk.org

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