DFO launches yearlong partnership with Metro grocery stores in Ontario

Published: September 01, 2020

Updated: September 01, 2020 08:36 PM EDT

Dairy Farmers of Ontario (DFO) has launched an extensive partnership with Metro, which will result in yearlong promotional efforts to increase sales of dairy products at retail.

Promotions include:
  • In-store promos highlighting dairy products at 132 Metro banner stores;
  • Weekly flyer ads;
  • Having a spot on Metro's website linking to DFO's program web pages;
  • Appearing on Metro's mobile application and its social media channels;
  • Supporting DFO's 2021 Milk Calendar (sign up details coming in the fall);

... and much more.

The partnership officially kicked off on Aug. 13, 2020, for National S'mores Week.




Metro's milkshake video

The first Metro flyer featured a s’mores milkshake recipe. Consumers are encouraged to indulge in this dessert by making it at home.

To watch the video, click the following YouTube link or use the video player below: https://youtu.be/AmyWOMRRiVM



Look out for an article covering the Metro partnership in the September issue of Milk Producer magazine. The magazine web page is updated with the online version of the new magazine around mid-month.

For media inquiries, contact media@milk.org

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