DFO’s new MilkUP campaign: #HomeCourtDunkoff

Published: August 01, 2020

Updated: August 10, 2020 06:05 PM EDT

During social distancing, people are finding creative ways to play basketball—dunking laundry, dishes, mini-hoops—anything to keep the game alive.

With basketball coming back after being postponed due to the pandemic, fans everywhere are excited to watch their favourite stars dunk again.

To celebrate the return, Dairy Farmers of Ontario (DFO) is encouraging Ontarians to dunk the original way: with milk and cookies.

As part of our MilkUP youth sports program, the #HomeCourtDunkoff campaign launched on July 28, 2020, with a TikTok video challenge. Through a partnership with Raptors announcer Jack Armstong, we’ve created a play-by-play soundtrack for fans to use over the dunks.

The campaign continues through summer and ends in October.

 

On TikTok, join the #HomeCourtDunkoff and listen to the basketball court soundtrack.

 

Check out the new MilkUP landing page.

 

Watch online ads:

 

 

Additional links

For media inquiries, contact media@milk.org

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