2022 Brand Equity Summer Campaign

July 25, 2022

Dairy Farmers of Ontario’s (DFO) latest Farmer Equity campaign is now in market (July 18 through Aug. 31). This campaign continues to build trust and a meaningful connection with Ontario consumers to increase milk consumption across the province.

 

DFO has leveraged existing successful creative assets, including The Reminder TV spot, while adding new initiatives to ensure our message remains fresh and relevant to Ontario consumers. The campaign also features real Ontario dairy farmers. The Krul family from Arthur, Ont., are seen in The Reminder TV spot; Shelley Kuepfer and her three young daughters from New Hamburg, Ont., supported promotional photography and social media for National Ice Cream Day; while the deVos family from Manilla, Ont., will be featured in a Food Network Canada digital and social video in August, as will the Donkers family from Branchton, Ont.

Together, these assets tell the collective story and shared values of the over 3,400 Ontario dairy farms that work hard to produce high-quality milk, every day.