Hands marketing campaign: DFO launches phase 2
Published on: March 03, 2020 | Updated on: March 03, 2020 10:31 PM EDT
Dairy Farmers of Ontario’s (DFO) new Hands marketing campaign was launched at the end of January, celebrating farmer values and featuring Ontario dairy farmers and their families.
Phase 1 focused on the new “Hands” TV commercial.
Phase 2 launched on March 2, 2020, and will run through to the end of April. In phase 2, consumers will see new billboard advertisements and social media content for the Hands campaign.
As well, during phase 2, the “Hands” commercial will continue to play in rotation with “The Letter” commercial from the spring 2019 campaign.
Visit DFO's Instagram page to see stories of Ontario farmers who have taken the pride and knowledge passed down through generations of dairy farming into their craft today.
Stay up to date on the Hands campaign by following DFO’s social media channels:
Facebook | Twitter | Instagram