Dairy Farmers of Ontario Launches Fall Marketing Campaign Celebrating the Versatility of Milk

Published on: October 22, 2019 | Updated on: December 11, 2019 08:39 PM EDT

The words What Can't Milk Do in white on a blue background

MISSISSAUGA, ON, September 17, 2019 -- Dairy Farmers of Ontario is excited to announce the launch of its Fall milk campaign, which celebrates milk as a versatile and contemporary food choice. The integrated campaign is built around the notion of “What Can’t Milk Do?”

The integrated marketing campaign is designed to challenge old perceptions and remind consumers of milk’s emotional and functional benefits in a contemporary way.

The campaign, which runs from Sept. 16 to Nov. 8, includes TV, cinema, billboards, social media, digital, public relations and experiential marketing elements.

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