With the overwhelming success of last year’s MilkUP Post-To-Pay Pop Up, DFO’s marketing staff have created an even bigger version this year to take across Ontario. MilkUP is going on the road with the first ever Post-to-Pay mobile market. The Big Moo’d Market is a built-for-social mobile, must-attend market that leans into occasions that command dairy.
Leveraging local brands beloved by Ontario Gen Z, the mobile market celebrates a shared local story in a way that naturally resonates with MilkUP’s target. DFO is featuring limitededition creations from six local restaurants and vendors, including favourites Lambo’s Deli, Milky’s Coffee, Tito Parley’s and more. The best part is you won’t need your wallet to pay, just your phone. To get free sweet and savoury favourites and dairy-inspired merchandise, guests just need to post about the market on TikTok or Instagram.
Toronto: June 4 and 5 at 15 Denison Ave. from 12 to 5 p.m.
Ottawa: June 11 and 12 at Byward Market (6 York St.) from 12 to 5 p.m.