DFO to launch 10-foot milk tower in Toronto on Nov. 4 and 5
Consumers and media are invited to join Dairy Farmers of Ontario (DFO) at an interactive experience at Yonge-Dundas Square from noon to 7 p.m. on Friday, Nov. 4 and 10 a.m. to 7 p.m. on Saturday, Nov. 5.
Watch the Breakfast Television segment showcasing the event: https://www.breakfasttelevision.ca/videos/dairy-farmers-of-ontario-launch-everybody-milk-campaign-at-yonge-dundas-square
The event features a nearly 10-foot tall 'Everybody Milk Tower' that is a true ode to milk. Guests will also enjoy a glass of fresh Ontario milk served from a customized vintage trailer, take fun and unique photos and are encouraged to share them on Instagram and TikTok with the #Everybodymilk and tagging @OntarioDairy. To kick-off the celebration, the creator behind viral TikTok recipe channel @Everything_Delish, Jamie Milne, will be on-site capturing content and sharing her own love for milk.
The new Everybody Milk communications platform and marketing campaign is live in market from Oct. 10 to Nov. 27. Building on the strong foundation established through ongoing marketing efforts, this campaign reminds everyone of their love for milk in a celebratory, fun and meaningful way with the goal of increasing consumption.